CO621

In this course, students learn the foundations of building an online professional or organizational strategy that develops and communicates an effective digital brand. To do so, students will learn about successful brand identities, identify relevant buyer personas, and consider the role of AI, search engines, and other technologies in ethical organizational branding efforts. The course culminates in the creation of a digital branding strategy for an organization or campaign of the student's choosing, which will be executed in the CO 630 Storytelling & Engagement course.

Graduate

Marshall M. Sloane School of Business and Communication