1 Describe how the process of strategic planning in sustaining long term profitability and growth impacts the marketing process
2 Describe how the world of marketing relates to ethics and social responsibility
3 Explore consumer behavior and factors that influence purchase decisions and product use
4 Describe various markets and market opportunities
5 Describe product concepts
6 Explore developing products, managing products and managing services
7 Describe the relationship of supply chain management, marketing channels, retailing, and how they relate to the distribution decision making process
8 Explore and understand promotion and communication strategies
9 Identify pricing concepts