1 Identify target markets and segments in various sports
2 Illustrate how the elements of the marketing mix apply to the sports industry
3 Develop a marketing and promotional strategy for a sports-related entity
4 Analyze the different types of sponsorship (team, league, individual) and their importance in marketing
5 Examine the legal and ethical issues of advertising and licensing
6 Understand the distinction between team and league marketing principles
7 Understand the distinction between local and national sports marketing techniques
8 Analyze the general theoretical principles influencing the marketing of sports
9 Understand the sports public marketing process and the practical applications within the field
1 Identify target markets and segments in various sports
2 Illustrate how the elements of the marketing mix apply to the sports industry
3 Develop a marketing and promotional strategy for a sports-related entity
4 Analyze the different types of sponsorship (team, league, individual) and their importance in marketing
5 Examine the legal and ethical issues of advertising and licensing
6 Understand the distinction between team and league marketing principles
7 Understand the distinction between local and national sports marketing techniques
8 Analyze the general theoretical principles influencing the marketing of sports
9 Understand the sports public marketing process and the practical applications within the field