1 Develop social media advertising objectives, strategies and tactics for a communication campaign or project
2 Make media program or campaign planning decisions that are informed by social media research and data
3 Recommend ethical ways to achieve target audience objectives for a social media campaign
4 Devise ways to maximize the budget for social media advertising
5 Create an approach to measure and evaluate the effectiveness of social media advertising in supporting a multichannel communication campaign or project's goals
1 Develop social media advertising objectives, strategies and tactics for a communication campaign or project
2 Make media program or campaign planning decisions that are informed by social media research and data
3 Recommend ethical ways to achieve target audience objectives for a social media campaign
4 Devise ways to maximize the budget for social media advertising
5 Create an approach to measure and evaluate the effectiveness of social media advertising in supporting a multichannel communication campaign or project's goals