1 Understand the sports media and sports public relations process and the practical applications within the field
2 Know and understand the foundations of effective writing for sports media, sports journalism and sports public relations
3 Demonstrate an understanding of the basic skills necessary to effectively carryout day-to-day responsibilities in sports communication and sports information professions
4 Demonstrate ability to generate content, including effective writing, from a sports perspective
5 Demonstrate ability to integrate communications strategies with a sports organizations goals
6 Distinguish between sports communication perspectives and sports journalism
7 Distinguish in and among sports communication operations, issues and challenges in professional, intercollegiate and Olympic sports
8 Demonstrate understanding and skill strategies in handling negative publicity and communications crises in sports organizations
9 Demonstrate skill for assisting athletes, coaches, sports executives and owners to handle media interviews
10 Demonstrate ability to manage use of social media by the organization, staff members and athletes
11 Demonstrate understanding of the ethics and values of sports communications
1 Understand the sports media and sports public relations process and the practical applications within the field
2 Know and understand the foundations of effective writing for sports media, sports journalism and sports public relations
3 Demonstrate an understanding of the basic skills necessary to effectively carryout day-to-day responsibilities in sports communication and sports information professions
4 Demonstrate ability to generate content, including effective writing, from a sports perspective
5 Demonstrate ability to integrate communications strategies with a sports organizations goals
6 Distinguish between sports communication perspectives and sports journalism
7 Distinguish in and among sports communication operations, issues and challenges in professional, intercollegiate and Olympic sports
8 Demonstrate understanding and skill strategies in handling negative publicity and communications crises in sports organizations
9 Demonstrate skill for assisting athletes, coaches, sports executives and owners to handle media interviews
10 Demonstrate ability to manage use of social media by the organization, staff members and athletes
11 Demonstrate understanding of the ethics and values of sports communications